Toms now has eyewear! I was introduced to the Toms movement a few years back and I absolutely loved what they stood for! If you aren’t familiar with the brand, Toms is a for-profit a company founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas. Their business model has been referred to as the “one for one concept” business model, referring to the company’s promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product. The countries to which the free products are sent have included Argentina, Ethiopia, Guatemala, Haiti, Rwanda, South Africa, and the United States.
Toms expanded their brand and now sells eyewear as well in a similar philanthropic fashion as their shoes. For every pair of eye wear they sell, part of the profit is used to save or restore the eyesight for people in developing countries.
Each pair of eyewear has a stripe and a significant meaning. Every strip tells a story:
The front part of the temple represents you –
a pattern and color that you chose.
In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.
Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:
•A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
•Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.
•Many times children can’t attend school barefoot because shoes are a required part of their uniform. If they don’t have shoes, they don’t go to school. If they don’t receive an education, they don’t have the opportunity to realize their potential
This is an extraordinary movement that touches hearts from around the world